We really flexed our creativity when we helped Revolt launch their new game, Afro Samurai 2, on a small budget. We teamed up with incredible indie rap stars to target the hip hop community through a full, 360-degree campaign that included a custom video of Big Sean playing Afro Samurai with its creator, a TV campaign with over 800 spots, an editorial series with 5 retro Afro Samurai TV episodes, and a massive launch party at the developer's studio in LA.
All that's to say that we made sure the entire hip hop community knew what was going on at Revolt, and wanted to get in on the fun.
Oh, and the best part? We did all that to bring in millions of impressions at a fraction of the cost other agencies offer. Through our creative planning, we negotiated over $400,000 of added value at the end of the campaign.