Fallout 4 was a big title release that needed big ideas and perfect execution. Along with BETHESDA Games Studios, we helped develop a suite of unforgettable experiences that new fans and loyalists of the franchise were sure to enjoy. Our efforts led to 5 awards and record breaking sales at retail.
Reaching a hyper social target requires a deep understanding of their user behaviors and content preferences. For these award winning campaigns we chose a slate of initiatives to ensure the success of our client's campaign - 1st was working with the team at the Conan O'brien show to develop viral content for a younger generation that was sure to be shared online, and 2nd was to integrate with Tinder, taking our client's fans relationship with their brand to the next level.
We were honored with the inclusion in this category as finalists. Our work with Conan on "Clueless Gamer" wasn't unprecedented, but our inclusion as the first ever "branded entertainment" cold open was definitely a first to market. This is the kind of creativity required by an audience unfazed by the countless amount of ineffective marketing practiced by so many in the market.